The internalization of the client in the residential sector, Domus Residential Services case study

The internalization of client teams that were previously external to Domus RS “occurs in record time and in less than 24 hours,” according to platform sources. This business tactic offers great benefits in terms of strategy and corporate culture; some of them are: transversality, customers and team have internalized the same values and services, or cost savings, among others..

The internalization of client teams that were previously external to Domus RS “occurs in record time and in less than 24 hours,” according to platform sources. This business tactic offers great benefits in terms of strategy and corporate culture; some of them are: transversality, customers and team have internalized the same values and services, or cost savings, among others.

Domus Residential Services, a Spanish integrated management platform focused on the residential market since 2013, is characterized, among other values and mission, by solving the needs and interests of its customers.

After starting 2023 with excellent figures(1.3 billion euros under management and more than 70 new developments underway), the company continues to be unstoppable. A new milestone has been confirmed, which translates into success for the company: the internalization ( insourcing) of customer teams.

According to company sources, this achievement was made in “less than 24 hours” and is based on one of Domus RS’s premises: to offer innovative service proposals focused on customer satisfaction .

Internalization of customer teams: a new success in the first quarter for Domus RS
The insourcing of customer teams is a tactic very beneficial organizational according to experts, as it impacts business strategy at many levels: transversality, horizontality between customers and employees, optimum management (by having the whole team ‘in house’), as well as a ”special” level of awareness and sensitivity. towards the entity’s mission and its business processes, among others.

Domus RS already has some success stories in the insourcing of its clients. The company confirms that, in this case, “it has managed to incorporate internal commercial teams that were external in record time”.

This challenge means that the former external sales network is now perfectly integrated into the company without any interruption in the marketing of projects.

Customer insourcing adds to the good data achieved in the last twelve months
This is not the first milestone for Domus Residential Services in this 2023 that is barely three months old. The company has started the year with a threefold increase in turnover, with more than 70 new developments underway and 1.3 billion euros under management thanks to its portfolio of assets and its volume of projects. Thus, despite the current economic context, the platform increased its market share and customer volume.

In parallel to its founding pillars (specialization, track record and a qualified team), Domus Residential Services continues to work this April under the same prism that has characterized it in these ten years of life: the profound orientation towards its internal talent, clients and collaborators.

In the words of Jorge Pérez Curto, CEO and founder of the company, “at Domus RS we consider it essential to care for and promote internal teams, reinforcing them with additions that add value and results to an already functioning team. With this premise we are convinced that we can provide the best service to our clients”.

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