Along with strategic vision, diversification and a commitment to talent, the company’s mission is to precisely locate and solve the needs of its customers within the residential cycle. To register them, Domus RS prepares an exhaustive identification and registration plan structured in three main blocks: portfolio analysis, consultancy and marketing and after-sales services.
Domus Residential Services, a Spanish integrated management platform focused on the residential market since 2013, is committed to a strategic vision based on diversification, track record and commitment to talent. In parallel to its business area and specialization, Domus RS is committed to a model of active listening to the needs of its customers, thanks to a process that consists of portfolio analysis, consulting and marketing and after-sales services.
A ”fast-paced” and successful 2022
Despite its youth, Domus RS has experienced strong momentum in recent years. Specifically, in the first two quarters of 2022, it has seen the birth of its strategic business arm in Seville or in cities as important as Barcelona and Lisbon.
Thanks to a strategic vision based on diversification and a clear commitment to talent, the company provides the residential commercial sector with four major services: Asset Management, all processes related to marketing, Corporate and Investment management, and finally, tasks related to Consulting and Research.
The platform has recently promoted an ambitious project of 1250 homes for sale concentrated in the city of Seville and its surroundings, such as Dos Hermanas and Bormujos. In addition, this milestone ”almost” coincided with the success of five new developments in its Barcelona office. For its part, the opening of its Capital Markets branch in Portugal is another milestone for the company in 2022.
Throughout the month of October, Domus RS will launch the marketing of one of the most ambitious residential projects in Madrid with a sales volume of more than 150 million for one of the country’s leading developers.
Obsession” to guide and support the customer at every step of the way
Along with its founding pillars (specialization, track record and a qualified team), Domus RS is committed to an ambitious plan in which it assists and orients the client, thanks to its strategic vision, experience, and the operability and efficiency of all its processes.
Among its main clients are large financial institutions, investment funds and national and international real estate developers. To record your needs, Domus RS prepares a comprehensive plan to identify and record your needs, from the most generic to the most specific. As a ”roadmap” to achieve this, it has its own customer database (at national and international level), generated, in turn, thanks to direct marketing.
“We are a company in constant growth and one of the reasons that allow this development is that for us it is a priority to adapt to the evolution of the priorities of each client. We carry out ad hoc projects, putting the client at the center of our business strategy,” says Rebeca Molina, head of marketing at Domus RS.
Planning, diversification and operability: Domus RS
In this sense, it can be said that the process of “helping” the client in Domus RS is divided into three main blocks of actions: portfolio analysis, consulting, and marketing and after-sales services.
In the Analysis phase, the tasks inherent to the valuation of residential portfolios are carried out, but the residential portfolios are also segmented and analyzed. In addition, the portfolios of the different commercial assets are designed and structured and, finally, marketing strategies for these portfolios are implemented.
Consulting services include market research, as well as the identification of the product’s potential public (target). In addition, the suitability of the surface program is validated and the most appropriate prices for that product or unit are determined.
Finally, Marketing and after-sales services include the steps related to marketing itself, as well as advertising and after-sales tasks. This is a set of tasks that include direct marketing actions and the printing of materials and merchandising, but also everything related to the media plan, coordination with the different sales teams throughout the ”Domus RS geography”. In addition, this step or block would also include the roles of signing reservations or contracts, the supervision and delivery of the units or, among others, the support in relation to the deeds of each unit delivered.
“Despite the uncertainties of the present moment, at Domus RS we remain confident in the solidity of the sector and its projects. Therefore, our national and international growth and expansion plans remain firm and intact,” says Jorge Pérez-Curto. CEO and founder of Domus RS.
Currently, Domus RS continues to work on its various projects, thanks to the collective effort of its staff, a very diverse team of professionals spread across Spain and Portugal.
With offices in Madrid, Andalusia, Valencia, Galicia, Asturias, Catalonia, the Basque Country and Portugal, the company plans to continue expanding its office in Lisbon in the near future, as well as strengthening its team in Catalonia.
